On-site Membership Sales Training

This is MORE than just quality training and systems for your membership department. With over 60 years of ‘hands on’ experience in increasing club profitability, EDDIE TOCK understands your organization must have a complete professional team approach to maximize your potential.

The EDDIE TOCK System for memberships include:

• Tours (asking the important questions)
• Greetings (building a rapport)
• Presentations (professional soft sell)
• Referrals (do it the old fashioned way-earn them)
• Overcoming objections (refer back to tour)
• Retention (starts the day they join and is continuous)
• Telephone Inquiries (many times their 1st impression of you)
• Follow-up (making it professional and natural)
• Community Outreach (systematically meet your business neighbors)
• Upselling (involve members in other club profit centers)
• Testimonials (happy members write them)
• Increase sales income (the little things make $$)
• Management Control Forms (Inspect what you expect)
• The seminar can be customized to fill any special needs of the club to include:
• Front Desk Professionalism Training
• Increase Personal Training revenue
• Marketing concepts and ideas
• Competitive Analysis

Grand Opening Pre Sales

Over 160 successful pre-sales!

Are you opening a new facility or planning a major expansion? EDDIE TOCK will guide your staff in implementing the "Proven Profit Procedures" necessary to achieve current and long-term success.

The EDDIE TOCK System for membership includes:

• Implement systems to maximize the awareness of your club in the community without an expensive and cost prohibitive media blitz.
• Creating excitement and anticipation
• Opening the club with a substantial number of new members committed to non-discounted dues
• Keeping the new member involved during the Pre-sale. (And telling friends)
• Implement the Eddie Tock System to maximize retention and long term profits

If you are a health club owner or general manager of a health club, you need Eddie Tock. They are definitely a difference maker! Eddie Tock is a complete package for your club and a one stop solution that will increase your revenue. I have made many inquiries into different companies and methods to help maximize my clubs revenue. Eddie Tock was the best decision for us strengthening our foundation for success with a hand’s on approach and a marketing awareness. Eddie Tock consulted, trained and educated staff and trainers. I recommend them with the utmost confidence that they will do for your club what they have done for ours."

Sophocles Tsouros
General Manager, The Rock Health & Fitness

Alumni Program

To insure that all parts of the system continue after the training period, EDDIE TOCK will provide a weekly review of the reports necessary to monitor your membership staff. This is more than just tallying numbers of sales results - it includes follow-up calls and efficiency, member motivational contacts, appointment ratios, referrals and corporate efforts.

As an added benefit any trends in your membership will be compared to other similar clubs in the U.S. EDDIE TOCK has daily contact with club owners and managers, all striving to improve or maintain their peak performance. The weekly support program is a very low cost insurance against costly membership mistakes.

We have gone to Eddie for sales training and guidance now for over 12 years. I'm always impressed and excited to hear his views and opinions on our current systems and ways we can improve. His visits bring a renewed energy and sense of enthusiasm to our teams."  He is an invaluable resource to us!"

Rodney Steven II
Owner & President, Genesis Health Club

Performance Programs       

6 and 12 Month Performance Agreements

An ongoing training and educational program to insure that your staff is maximizing their total potential. It includes training days each month with EDDIE TOCK at your facility educating your staff. Raising them to a higher level of success by monitoring the results of their daily work efforts and efficiency, then teaching them new techniques from beginner thru advanced.

Remember that the club income is primarily generated from monthly dues collected from your membership. The membership staff usually has most of the initial contact with the potential members. By design, the professional membership staff is the primary income-producing department in the entire organization. Consider the consequences if that department is under producing or not developing member retention.

Now consider the possibilities of how 10 /20 /30 additional members per month, every month, will impact the financial health of your bottom line. A professionally operated membership department is your most important investment!

EDDIE TOCK Performance Programs always include a payment system based on a mutually agreed upon goal of membership sales, thus creating a Win-Win team and attitude. It works - and the proof is in the numbers with the average membership increase in the past 5 years being more than DOUBLE the industry average!

Eddie provided my staff with industry specific advanced sales training and a blueprint for success. We have adopted the sales process recommended by Eddie and have increased same club sales by over 20%. If you want maximum performance from your sales team, hire Eddie. Eddie has successfully summarized his 25+ years of industry experience into a simple yet effective sales model"

Kevin Hedley, Chief Operating Officer, O2 Fitness Clubs